Streaming media sites now devour more than 70 percent of internet traffic in North America, with No. 1 Netflix accounting for 37.1 percent of all data sent to people logging into non-mobile connections.
YouTube and Amazon Video rounded out the top three sources of traffic. All three increased their share in the twice-a-year “Global Internet Phenomena Report” from network equipment maker Sandvine, with Amazon and Hulu making particular increases that moved them up the ranks.
The data provides a glimpse at how much people are watching entertainment on sites like Netflix, which in the last two years has aggressively produced original shows it characterizes as hits but has kept mum on viewership stats.