Netflix is doubling-down on original content.
The streaming media provider’s Chief Content Officer Ted Sarandos spoke at the UBS Global Media and Communications Conference in New York this week and indicated his company’s goal to launch new “Netflix Originals” every two and a half weeks, which translates into about 20 new shows or seasons each year.
Netflix “will eventually be the largest producer of original content in the world,” Mr. Sarandos said, according to AdAge.
Netflix has increased its original content offerings each year since premiering the Norway-set drama “Lilyhammer” in 2012 and several shows like Kevin Spacey‘s political thriller “House of Cards” and and jail dramedy “Orange Is the New Black” have earned the company widespread acclaim. But, the digital content provider isn’t yet hitting Sarandos’ target mark.
Additional digital content includes horror series “Hemlock Grove,” animated comedy “BoJack Horseman” and new seasons of one-time network shows like “Arrested Development,” “Star Wars: The Clone Wars,” “The Killing” and “Trailer Park Boys.”
Upcoming projects include the big-budget historical drama “Marco Polo,” set to debut on Dec. 12, a Chelsea Handler talk show and “Marvel’s A.K.A. Jessica Jones,” which stars Krysten Ritter.
These will inch the company closer to its target goal of 20, but Sarandos did not reveal how it plans to bridge the remaining gap.