Appetite for Netflix Originals is on the rise, according to a new study from 7Park Data. According to the firm, original content accounted for 37 percent of Netflix’s U.S. streams in Oct. 2018, up from 14 percent in Oct. 2017 and 13 percent in Jan. 2017.
This increase in traffic to its exclusive content comes as Disney and WarnerMedia ready the launch of their own streaming services, which has led Disney to pull its content (including programming from Fox) from the platform.
Netflix has spent an estimated $13 billion on content in 2018 with the goal of creating over 700 original projects.