Netflix began pleading for fans to stop the “Bird Box challenge” on Wednesday after the latest Sandra Bullock flick has inspired a new — and potentially dangerous — meme.
“PLEASE DO NOT HURT YOURSELVES WITH THIS BIRD BOX CHALLENGE,” Netflix’s U.S. account tweeted. “We don’t know how this started, and we appreciate the love, but Boy and Girl have just one wish for 2019 and it is that you not end up in the hospital due to memes.”
In “Bird Box,” Bullock and two kids, only known as “Boy” and “Girl,” wear blindfolds to avoid supernatural spirits from conjuring uncomfortable thoughts and forcing them to commit suicide.