MTV has found a middle ground between the typical TV strategy of rolling out episodes a week at a time and the Netflix approach of giving viewers a season all at once: It’s doing both.
Starting today, MTV will debut an entire season of the football documentary series “Wait ‘Til Next Year” on the MTV app available on iPhone, iPad and Xbox 360 for Xbox Live Gold. The show will premiere on MTV next Friday, Nov. 1, at 8/7c.
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MTV says the strategy of releasing a whole season online before it airs on TV is a television first.