Is MoviePass’ $10 Monthly Subscription Deal Too Good to Be True?

Subscription models for frequent moviegoers work in Europe, but not at such a cheap price point

moviepass amc

Who wouldn’t want to see all of this November’s biggest movies like “Thor: Ragnarok,” “Justice League,” and Pixar’s “Coco” for just $9.95?

Since MoviePass announced a new subscription plan to give frequent moviegoers a big, big discount on tickets, the company has seen a surge in customers. According to filings from Helios & Matheson, the data analytics company that bought a majority stake in the company for $27 million, MoviePass subscribers have increased from 20,000 at the end of 2016 to 150,000.

But movie theaters are not on board so far — led by AMC Theatres, which dismissed the MoviePass plan and announced it was seeking to end its current deal with the company.

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