Time Warner unit Turner led a $15 million investment round in tech news site Mashable, the companies said Thursday.
Turner networks TBS and TNT and Mashable will develop and distribute video, extending the news site into linear TV and moving Turner programming in front of Mashable’s digital audience, numbering 45 million monthly unique visitors.
Turner Entertainment also will gain access to Mashable’s prediction and tracking tool, Velocity, and the two companies will collaborate on advertising by selling inventory across their combined properties.
As part of the funding agreement, Kevin Reilly, chief creative officer for Turner Entertainment and president of TBS and TNT, will join Mashable’s board.