Lifetime’s original movie “Aaliyah: The Princess of R&B” delivered 3.2 million total viewers on Saturday night.
Starring Nickelodeon and VH1’s “Drumline a New Beat” star Alexandra Shipp, the movie also averaged 1.7 million viewers in the advertiser-coveted 18-49 demographic and 1.6 million viewers in the cable channel’s key demo 25-54 demo 1.3 million Women 18-49 viewers, according to preliminary numbers.
Among the Adults 18-49 and Women 18-49, “Aaliyah: The Princess of R&B” was the No. 2 movie telecast on cable, behind another Lifetime original movie, “Flowers in the Attic.”
As TheWrap previously reported, “Aaliyah” ranked No. 1 on Nielsen’s Twitter TV ratings for the most recent week, generating 997,000 tweets from 258,000 authors The TV movie scored more than 56 million impressions, with a unique audience of 3.4