Larry Goldman, veteran public relations executive who co-founded the Bender Goldman Helper agency, died Sunday in Los Angeles. He was 64.
The Bronx native and lifelong Yankees fan began his professional career as a page at NBC, working for Johnny Carson’s “Tonight Show” when it still shot in New York City.
He moved to Los Angeles in the early 1970s and his first job in public relations was at Jay Bernstein Public Relations.
Following Bernstein, Goldman joined the firm of Stan Rosenfield & Associates, where he was made a partner under the Rosenfield/Goldman banner.
Goldman left Rosenfield/Goldman to become a founder in the firm of Bender Goldman Helper.