Now it’s official: Ryan Seacrest has hit through the cycle on all four major broadcast networks, adding a CBS microphone flag to his golden mantle.
The man of multiple platforms is hosting and executive producing “Fashion Rocks,” the revival of a superstar mega-concert mashed up with the fashion industry that aired annually for five years on CBS in the mid 2000’s.
Seacrest’s “American Idol” co-star Jennifer Lopez, Rita Ora, Usher, Pitbull, rockstar fashion pioneers KISS, Miranda Lambert, Afrojack, Nico and Vinz (summer hit “Am I Wrong?”) and Duran Duran will play their hits at the Barclays Center in Brooklyn. More pop-friendly faces may be added later.
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Producers timed this to land during New York Fashion Week, which runs September 4 through 11 on the other side of the Brooklyn Bridge, and will overlap with the Toronto Film Festival continuing a few hundred miles to the north. In semi-companion programming, CBS also airs the “Victoria’s Secret Fashion Show” in early December each year.
“‘Fashion Rocks’ is the only show that celebrates the inextricable link between fashion and music, a relationship that is more relevant today than ever before,” Richard Beckman, CEO of Three Lions Entertainment, said in a prepared statement.
Beckman and his Three Lions Entertainment partners Ron Burkle and Joel Katz announced the revival of specials “Fashion Rocks” and “Movies Rock” as a priority at the time they launched the branded entertainment company in March 2013.
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The last U.S. version of the heavily-sponsored franchise occurred in September 2008, right before the economic collapse.
Back in the “Change We Can Believe In”/ “What is Twitter?” fall of 2008, Beyonce, Miley Cyrus, Justin Timberlake, Rihanna (who sang a cover of “Vogue”), Kid Rock, Mary J. Blige, and Mariah Carey performed at Radio City Music Hall, a lineup that would hold up if the “Lions”, Seacrest, and fellow executive producer Don Mischer rebooked it again today.
See photo: Jennifer Lawrence Face-Palms Emma Watson at Paris Fashion Week
Much like the multi-platform host and producer Seacrest himself, “Fashion Rocks,” and a planned “Movies Rocks” special aimed for December, will tie in to special print editions of InStyle and Entertainment Weekly magazines, with those issues bearing the same name as the TV specials, according to the New York Times.
The general public can buy tickets to the show on August 1, with American Express fans getting the usual early pre-sale window, starting next Monday, July 28.
What the Barclays Center loses as the MTV Movie Awards moves west to the new Forum in Inglewood, they recoup with interest landing CBS’ primetime special in the same window.
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For CBS, it is one of the first post-Labor Day school nights of the year, and will provide an additional platform to promote the debut of its new “Thursday Night Football” on the network which kicks off two nights later.