Jeb Bush is following Hillary Clinton’s lead and taking his presidential campaign to Snapchat. The former Florida governor will declare his intentions for the Republican presidential nomination at Miami Dade College on Monday afternoon, streaming the appearance live on the app.
Before the much-anticipated announcement, Snapchat will post behind-the-scenes photos and videos as the college prepares for Bush’s arrival. These exclusive sneak peeks will be featured on the app’s Our Story feed for all users to see.
According Bush’s communications director, Tim Miller, this is an opportunity to reach a “broad, younger audience.” By incorporating Snapchat into his presidential campaign, he hopes to give users a “more authentic view” of what happens at an announcement.