James Murdoch is a big fan of streaming television — and his viewers should be too.
The 21st Century Fox CEO touted the still-emerging alternative delivery system Monday morning at the 44th annual UBS Global Media & Communications Conference.
“The streaming environment is a better environment for consumers in terms of user experience for scripted programming, and also really a better business environment for us in terms of monetization,” the son of Rupert Murdoch and brother of Lachlan Murdoch said during his one-on-one interview, which took place very early on in the three-day New York City event.
James continued touting the benefits of the latter end — the one that Fox shareholders (should) really care about.