Instagram Definitely Didn’t Copy Snapchat, Says Instagram CEO

The photo-based social app is just “building” on its chief competitor

NEW YORK, NY – DECEMBER 12: Instagram CEO Kevin Systrom speaks at a news conference where he intruduced Instagram Direct on December 12, 2013 in New York City. Instagram Direct will allow users of the photo-based social networking site to share images with specific friends or followers. Instagram Direct will let you send photos and videos directly to up to 15 friends at once. (Photo by Spencer Platt/Getty Images)

Stories. Geo-tags. Selfie Filters. Even if Snapchat had all of these features before Instagram, it doesn’t mean Instagram is blatantly copying Snapchat, alright? That’s at least according to Instagram CEO Kevin Systrom.

In an interview with the Wall Street Journal, Systrom conceded Instagram’s Stories is “definitely similar” to Snapchat’s version, but it “doesn’t mean that you’re copying.”

Systrom compared the Snapchat-Instagram battle to the early days of cars, saying he’s happy more companies came along after the Model T. In this scenario, Instagram is simply “building upon a technology” Snapchat created.

With Snap focused on its original content as 2017 moves along, it’ll be interesting to see if Instagram makes use of the shows parent company Facebook has lined up, in an effort to keep up with its rival.

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