Giant-screen specialist IMAX Corp. is joining the content creation party, and will be generating its own movies and other programming in the near future, the company’s entertainment chief executive officer Greg Foster said Wednesday.
Talks with potential partners and TV producers and filmmakers are under way, and IMAX will be taking its next steps in the coming months, Foster said Wednesday at the 2015 Media, Communications and Entertainment Conference sponsored by Bank of America and Merrill Lynch in Los Angeles.
IMAX has had a terrific year so far, and its stock and revenues have surged thanks to a strong domestic and global box office, led by giant-screen-friendly hits like “Avengers: Age of Ultron,” “Jurassic World” and “Mad Max: Fury Road.”