Hulu CEO Mike Hopkins announced at the streaming service’s Upfronts presentation on Wednesday that the company’s live TV streaming service has officially launched in beta.
The company also announced that Scripps Networks Interactive channels, including HGTV, Travel Channel and Food Network have been added to both the live service and the Hulu’s previous SVOD offering.
The launch follows news on Monday that Hulu had reached a new distribution agreement to bring NBC and Telemundo-owned stations to the service. Hulu also has deals with A+E Networks, 21st Century Fox, The Walt Disney Company, Turner Networks and CBS Corporation.
The new live TV service will cost $39.99