Hulu touted a 30 percent climb in subscribers in the last year ahead of Wednesday’s star-studded presentation unveiling its programming slate to marketers.
The streaming service now has more than 12 million customers, but there’s a downside:ย Memberships were climbing at a 50 percent rate a year earlier. And, by comparison, streaming giant Netflix just surpassed 81 million.
The slowing comes even though Hulu has spent much of the last year tweaking the ways people can subscribe and what they get when they do. It abandoned its “Hulu Plus” brand name last year and introduced a new, pricier $11.99 option that strips out all commercials, compared with its ongoing $7.99/month