How Streaming’s ‘Rapid Growth’ Has Americans Spending More Than Ever on Content

Been spending more on streaming? If so, you’re not the only one. The average American household is now spending $40 per month on streaming services, according to new data shared by Ampere Analysis. That’s up 17% from the $34 Americans were spending each month just a year ago, and up 33% from Q1 2019, when Americans were spending $30 per month on average. And as you might expect, that spending spike is tied to Americans paying for more streaming services overall. American households are now paying for 4 streaming services on average, which is up compared to the last three years, when the number hovered near 3 services per household.