Directors Sam Raimi (“Spider-Man”), Guillermo del Toro (“The Shape of Water”) and Antoine Fuqua (“The Magnificent Seven”) and producer Jason Blum (“Get Out”) will all produce content for the new mobile video service Quibi, founders Jeffrey Katzenberg and former Hewlett Packard CEO Meg Whitman announced Wednesday.
Speaking at Vanity Fair’s New Establishment Summit, Katzenberg and Whiteman unveiled a slate of new slate of original short-form content as well as further details about the service.
Quibi, which is short for “quick bites,” will have a two-tier pricing model: an $8 per month option that doesn’t include advertising and a $5 per month priced tier that has limited ads.
Formerly known as New TV, the service will be stocked with short-form content intended for mobile viewing. Katzenberg is expected to launch the platform either late 2019 or early 2020.
The news comes shortly after Janice Min, the former co-president and chief creative officer of the Hollywood Reporter, announced she would join the mobile video startup, which closed a $1 billion funding round in August.
Investors include 21st Century Fox, Disney, Entertainment One, ITV, Lionsgate, Metro Goldwyn Mayer, NBCUniversal, Sony Pictures Entertainment, Viacom and Warner Media.