The 57th Annual Grammy Awards pulled in 25.3 million viewers, marking a six-year low on Sunday. In the advertiser-sought 18-49 demographic, music’s biggest night got an 8.5 rating on CBS.
While down, both of those measurements more than doubled CBS’s combined Big 4 competition’s numbers in primetime.
Click here to brush up on the earlier metered-market Grammy ratings and here for the fast national numbers.
CBS.com saw record traffic for a Grammy Awards broadcast, with 133 percent year-over-year growth in unique users to Grammys-related content, the network boasted on Monday.
On Twitter, Sunday’s celebration resulted in 20.9 million tweets, which had 1.6 billion viewers. On Facebook, the show generated 45 million interactions from 17 million users.
In terms of the actual gramophone recipients, the big winner on the night was Sam Smith, who grabbed four trophies. Pharrell also had a Grammys to remember, taking home multiple gramophones.
Beck won Album of the Year. Click here for the complete list of winners.