Friday Box Office: Drag Opening for ‘Dragon’

After winning tough battle for 3D screens, Paramount/DreamWorks title pacing to open at under $40 million

Saturday update:

Not all that is 3D opens huge.

The DreamWorks Animation-produced, Paramount-distributed "How to Train Your Dragon" got off to a so-so start at the domestic box office Friday, taking in $11.4 million, according to studio estimates.

Opening at 2,178 theaters — an accomplishment for Paramount, given the competition for 3D screens right now — "Dragon" is on pace to finish the three-day weekend period with just under $40 million.

The film was directed by the "Lilo & Stich" duo of Dean DeBlois and Chris Sanders at a production budget of around $165 million. Foreign receipts for "Dragon" already total $8.4

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