Fox’s ‘Utopia’ Ratings Continue to Crumble With Friday Premiere

Networks’ year-long reality series drew less than 2 million total viewers, slipping to a 0.7 among viewers 18-49 years old

Fox's "Utopia"
Fox

“Utopia” continues proving to be anything but for Fox, even as network executives have promised patience with the reality series slated to run for a full year. Can it possibly last that long, though, after ratings slipped below 2 million viewers for the Friday installment of its premiere week launch.

Fridays have become known for lower ratings, so the drop itself is not a surprise, but the size of it could be problematic for the ongoing series. “Utopia” drew 1.98 million viewers, gaining a paltry 0.7 rating among viewers in the advertisers preferred 18-49 year-old demographic.

See photos: Wet, Wild and Naked: Fox’s ‘Utopia’ Pioneers Let It All Hang Out (Exclusive)

“Utopia” is slated to air on Fridays over the next six weeks, alongside the launch of Fox’s fall season.

Want to keep reading?

Create a free account, or log in with your email below.

 

Gain access to unlimited free articles, news alerts, select newsletters, podcasts and more.

 

Comments