“Utopia” continues proving to be anything but for Fox, even as network executives have promised patience with the reality series slated to run for a full year. Can it possibly last that long, though, after ratings slipped below 2 million viewers for the Friday installment of its premiere week launch.
Fridays have become known for lower ratings, so the drop itself is not a surprise, but the size of it could be problematic for the ongoing series. “Utopia” drew 1.98 million viewers, gaining a paltry 0.7 rating among viewers in the advertisers preferred 18-49 year-old demographic.
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“Utopia” is slated to air on Fridays over the next six weeks, alongside the launch of Fox’s fall season.