Fox Deportes is about to broadcast the World Series in Spanish — which says a lot about the strategy it’s used to dominate Spanish-language sports broadcasting.
Three years ago, the decade-old Fox Deportes was a soccer-fixated network that couldn’t overcome ESPN Deportes or Gol TV in terms of ratings or brand awareness. Now, thanks to a new focus on mainstream sports — but in Spanish — it is leading its competitors in total viewers and the key 18-49 demographic, both in primetime and total day viewing.
Also read: Univision Scores Best Ratings Year in Network’s History
Fox Deportes averages 43,000 viewers each day to ESPN Deportes’ 34,000.