If Facebook CEO Mark Zuckerberg was throwing a party, young people would rather go to Snap CEO Evan Spiegel’s place instead.
Two million users under 25 will abandon Facebook in 2018, according to a new study from eMarketer. At the same time, Snapchat will add roughly 1.9 million users, while Facebook-owned Instagram will grab about 1.6 million.
With Facebook being pegged as the social platform where older relatives hang out, less than half of Americans between ages 12-17 will use Facebook for the first time this year. This is a boost to Snapchat, which hasn’t become a digital hangout for parents in the same way.