Facebook is updating its privacy controls, asking users whether they are OK with the social network using their profile information to hit them with targeted ads, ahead of new European regulations going into effect next month.
In a blog post late Tuesday, the company said it will ask users to agree to its new terms, including whether Facebook can share their browsing history and app usage with its ad partners. All of Facebook’s 2.15 billion users will be prompted to review their settings in the weeks ahead, but the changes will be seen first by European users. Facebook will give European and Canadian users an opportunity to opt-in to its facial-recognition software, best known for being used to tag pictures, after the tech has been banned due to regulations.