In what seemed to the outside world as an eleventh hour decision, NBCUniversal announced two weeks ago that Esquire Network would replace Style instead of previously announced G4.
On Monday, the transition occurs in 75 million American homes and the new male-centric network’s boss says that Style’s predominately female audience may not be totally put off by the new programming.
“Certainly, we’re focused on establishing a decidedly masculine experience but it’s absolutely going to be a brand that’s very accessible and very welcoming to women along the way,” Esquire Network’s president, Adam Stotsky, told TheWrap.
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Stotsky, who took over G4 last year and formerly served as NBC Entertainment’s president of marketing, pointed out that Esquire Network, like the magazine, should see some overlap in interests between men and women.