The ‘Empire’ Effect: Networks Bank on Primetime Soaps Over Prestige Dramas

Broadcasters are leaving heady dramas to cable in favor of ratings-friendly brain candy

The new golden age of television is over. For broadcast, at least.

And the networks are starting to realize it.

Where broadcast nets once ruled the primetime Emmy race with dramas like “The West Wing” and “Lost,” cable networks have gained prominence over the past few years. CBS’s “The Good Wife” is the only broadcast network series to be nominated for Outstanding Drama Emmys since 2011.

Broadcasters have tried their hand at more risqué cable-esque fare, like NBC’s “Hannibal,” but the very nature of broadcast has prevented series from going full tilt with the swearing, violence and nudity permitted on cable.

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