A year after paying Brian Robbins $33 million for AwesomenessTV, Jeffrey Katzenberg is entrusting Robbins with his company’s most prized possession: its characters.
“Shrek,” “Kung Fu Panda” and other beloved creatures from DreamWorks Animation movies will host their own shows on DreamWorksTV, a new YouTube channel overseen by Robbins. It launched officially Monday, though it has already picked up more than 200,000 subscribers since its soft launch in the spring.
Robbins attributes that early success to his “friends Shrek, Donkey and Panda,” and he is relying on those characters to give the channel a competitive advantage in a crowded field.