Disney may be coming off the best box office year for any movie studio, grossing more than $7 billion worldwide, but the Mouse House is also preparing for a future where more consumption is digital.
Tuesday morning, Disney unveiled the Disney Digital Network, a new division that will create digital-first stories in a variety of formats and deliver them through online platforms and social media influences to younger audiences.
In February, Disney laid off 80 employees from multichannel network Maker Studios as part of a reorganization of its digital assets that led to the creation of Disney Digital Network. The digital network also includes the company’s in-house branded content service, Disney Co/Op.