Disney-ABC is consolidating its advertising sales division to span the company’s entire portfolio, which includes ABC Entertainment, ABC Daytime, ABC News, Disney Channel, Disney XD, Disney Junior, Radio Disney and Freeform.
Veteran executive Rita Ferro (pictured above) will oversee the operation and report in to Bruce Rosenblum, the company’s president of Business Operations.
Ferro told TheWrap Wednesday that this move is a “natural progression” of what is happening in the media landscape. Basically, the combination of all these groups allows for efficiencies, like the ability for a client to have just “one conversation” instead of many, she explained.