Cinedigm Scores 15-Picture Distribution Deal With Rapid Eye Film

Cinedigm has scored a multi-picture distribution and production deal with Rapid Eye Film, the studio announced Tuesday.

The deal involves 15 pictures, with three or four genre-centric films being produced per year. Cinedigm will be in charge of theatrical, as well as home releases and distribution, while Rapid Eye will grab a hold of marketing.

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Founded by Marco Weber, Rapid Eye recently released the thriller “California Scheming,” a film about a seductress (Gia Mantegna, daughter of Joe) who lures impressionable Malibu teens into her wily ways. Weber has also produced independent fare such as “Igby Goes Down,” “Unthinkable,” and “The Informers.”

“Marco and Rapid Eye really understand this marketplace making them ideal partners to bolster Cinedigm’s mainstreaming approach and to provide us with a robust pipeline of genre content,” says Cinedigm president Bill Sondheim. “This deal signifies a critical shift in Cinedigm’s content and distribution strategy.”

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“To be appointed the genre label for one of the strongest independent distributors in the industry marks an important step for Rapid Eye Films,” said Weber. “Cinedigm’s commitment towards these films’ budgets as well as its significant release and P&A support will make this a real alternative for any genre filmmaker and talent with a unique idea.”