Bill O’Reilly Fallout: Mercedes, Hyundai Pull Ads After Sexual Harassment Settlements

“This is a blow for O’Reilly,” advertising experts tells TheWrap

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Recent news of Bill O’Reilly’s multiple sexual harassment settlements has driven away two big advertisers: Mercedes-Benz and Hyundai.

Hyundai announced early Tuesday that it would remove upcoming ads from the embattled host’s Fox News show due to “recent and disturbing allegations,” according to CNN.

On Monday, luxury car company Mercedes-Benz announced that it was pulling its ads from Fox News’ ratings juggernaut “The O’Reilly Factor,” calling the allegations against the host “disturbing.”

“Yes — we had advertising running on ‘The O’Reilly Factor’ (we run on most major cable news shows) and it has been reassigned in the midst of this controversy,” Donna Boland, a spokesperson for company, said in a statement.

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