Authentic Studios is coming to shake up Hollywood. The new full-service production studio, courtesy of Authentic Brands Group, intends to develop and produce film, television and commercial content from its brand portfolio. Its current library of brands includes Reebok, Juicy Couture and Sports Illustrated, Brooks Brothers, Forever 21 and more. They also own likeness rights to celebrities like Marilyn Monroe, Elvis Presley, Muhammad Ali, Shaquille O’Neal and David Beckham.
Authentic Studios aims to craft varied media content (film, television, streaming, etc.) from its four core labels: Shaquille O’Neal’s Jersey Legends, David Beckham’s Studio 99, Sports Illustrated Studios and Authentic Productions.