Paramount and Ben & Jerry’s are teaming up to help “Anchorman” fans stay classy — and dentists stay in business — by launching a limited batch of the new Ron Burgundy-inspired ice cream flavor “Scotchy Scotch Scotch,” the studio announced Tuesday.
The flavor is a creamy concoction of butterscotch ice cream with ribbons of butterscotch swirl.
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“Scotchy, Scotch, Scotch is a delicious ice cream and I hope Ben and Jerry consider my other suggestions,” said Ron Burgundy. “Malt liquor marshmallow, well liquor bourbon peanut butter, and cheap white wine sherbet.”
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The flavor was officially unveiled at New York City’s Pier 36, where members of the press attended and witnessed the announcement first-hand.
True to the iconic ice cream company’s untraditional style, the event kicked off with a performance by Nutty The Waterskiing Squirrel, who appeared in the original “Anchorman” movie. Ben & Jerry’s then transformed one of its ice cream trucks in a Channel 4 News truck staffed by Ron Burgundy look-alikes.
Paramount will release “Anchorman 2: The Legend Continues” as a holiday treat on Dec. 20. Adam McKay returns to direct the sequel, which he wrote and produced with Will Ferrell. Judd Apatow also produced the film.