AMC Theatres’ new moviegoer subscription service, AMC Stubs A-List, has enrolled more than 175,000 subscribers, the company announced Tuesday.
The service hit the milestone just five weeks after the enrollment period started, and according to AMC, the surge in membership is well ahead of the company’s expectations. When the service was launched on June 26, AMC expected to hit 500,000 members one year after the launch and 1 million members two years after launch.
A-list is the new, premium VIP tier of the AMC Stubs loyalty program. Guests can see three movies per week for just $19.95 (plus tax) per month.