Well, 2016 continues to prove it’s no 2015. ABC’s “American Music Awards” plummeted 31 percent in TV ratings versus last year, setting a new all-time low for the show. Among total viewers, the AMAs dropped 25 percent year over year.
The Disney-owned broadcast network finished third in primetime, falling to NBC and CBS, respectively. Both of those channels had NFL football on their schedules. Of course, that wasn’t exclusive to 2016, nor was WWE’s “Survivor Series,” against which the AMAs also competed last year.
From 2014 to last year’s show, the “American Music Awards” slipped 8 percent.
NBC was first in ratings with a 4.7 rating/14 share in the advertiser-coveted 18-49 demographic and in total viewers with an average of 14.4 million, according to preliminary numbers. Those big numbers were a 7 p.m.-11 p.m. average from a NASCAR overrun, NFL pregame show, and the Washington Redskins’ victory over the Green Bay Packers.
CBS was second in ratings with a 2.2/7 and in viewers with 12.1 million. At 7, the Philadelphia Eagles-Seattle Seahawks game scored a 4.5/15 and 18.4 million viewers. A combination of “60 Minutes” and “NCIS: Los Angeles” in the 8 o’clock hour earned a 2.1/6 and 13.2 million viewers. At 9, the conclusion of that “NCIS” spinoff episode ran into “Madam Secretary,” combining for a 1.3/4 and 9.9 million viewers. “Madam Secretary” and “Elementary” met in the following hour for a 0.8/3 and 6.9 million viewers.
ABC was third in ratings with a 2.1/6 and in viewers with 7.8 million. “America’s Funniest Home Videos” at 7 had a 1.1/4 and 6.8 million viewers. “The American Music Awards” at 8 sunk to a 2.4/7 and 8.2 million viewers.
Fox was fourth in ratings with a 1.1/3 and in viewers with 2.5 million. After a rerun, “Bob’s Burgers” at 7:30 got a 1.0/3 and 2.3 million viewers. At 8, “The Simpsons” received a 1.3/4 and 2.9 million viewers. “Family Guy” at 9 matched its lead-in’s rating/share, but dipped to 2.7 million viewers. At 9:30, “The Last Man on Earth” finished Fox’s prime to a 0.9/3 and 2 million viewers.
Telemundo was fifth in ratings with a 0.7/2 and in viewers with 2 million.
Univision was sixth in ratings with a 0.5/1 and in viewers with 1.4 million.