Hollywood studios are evolving the worship of movie star bodies by telling audiences how to achieve them, recent marketing campaigns reveal.
Want Alexander Skarsgard‘s “Tarzan” six pack? Warner Bros. has a six-week YouTube tutorial to get you in vine-swinging shape. How about Olivia Munn‘s “X-Men: Apocalypse” triceps? You can swing a faux sword like she did at your local Crunch Fitness thanks to a partnership with 20th Century Fox.
The ogling of ripped big-screen stars is a national pastime, thanks to the proliferation of celebrity blogs and paparazzi camped out wherever the famous work up a sweat.