Turns out, you don’t need a viral stunt to attract millions of views on Netflix. Adam Sandler and Jennifer Aniston’s latest film, “Murder Mystery,” just enjoyed the biggest opening weekend in Netflix’s history, the streaming giant revealed on Tuesday, with nearly 31 million accounts watching the new comedy in its first three days on the service.
Between last Friday and Sunday, “Murder Mystery” was viewed by (rounding up) 13.38 million accounts in the U.S. and Canada, along with another 17.5 million international views, Netflix’s comedy account tweeted.
And sorry, Sandra Bullock, but that puts Sandler and Aniston on pace to break Netflix’s record for first-week views, set by “Bird Box” last December with 45 million views.