Advertisers have flocked to snatch up commercial space during the upcoming 2015 Oscars telecast on ABC, individuals with knowledge of the situation told TheWrap.
ABC is nearly sold out for advertising space during the telecast on Feb. 22, 2015. This year saw a slight increase over last year’s Ellen DeGeneres-hosted Oscars from $1.8 million to $1.9 million for a 30-second spot. That would generate about $100 million for the network.
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With returning producers, Neil Meron and Craig Zadan, a slight uptick in the cost to advertise can be partially attributed to first-time host Neil Patrick Harris (“How I Met Your Mother,” “Gone Girl”).