ABC has joined Fox in swearing off Nielsen’s “Live + Same Day” ratings, a measurement system that in the days of DVRs, many consider to be outdated.
On Tuesday, the Disney-owned broadcast network will begin its approach to reporting ratings at the three-days delayed-viewing mark– except for when it comes to live programming, that is. In other words, ABC would (and will still) share Live + Same Day numbers for programming like ABC’s recent “The Little Mermaid Live” and its annual NBA Finals games, among others.
It probably comes as no surprise that ABC, like Fox in 2015, generally does not light the world on fire in L+SD ratings.