ABC and Yahoo are expanding their relationship highlighted by Katie Couric’s reports being distributed across ABC News and Yahoo talent hitting “Good Morning America,” the two companies announced Friday.
Beginning Thursday, content across Disney/ABC Television Group will be featured on Yahoo. On March 16th, “Good Morning America” will launch a new “Yahoo Your Day” daily series, featuring top Yahoo editors.
Editors to appear on “GMA” include Yahoo Style editor-in-chief Joe Zee, Yahoo Beauty editor-in-chief Bobbi Brown, Yahoo Health editor-in-chief Michele Promaulayko and Yahoo Food editor-in-chief Kerry Diamond.
Flickr images will also be integrated into Good Morning America’s weather reports, and Tumblr will be featured in “GMA’s” “Social Square.” ABC News and Yahoo News will also expand their relationship for major news events, including the 2016 presidential election.
“Our partnership with Yahoo has thrived in the last 3 three years, creating and delivering to millions a rich blend of live breaking news, major special events, historic newsmaker interviews and compelling digital original series,” said James Goldston, president, ABC News. “The combination of ABC News’ world-class journalism, DATG’s hit programming and Yahoo’s vast digital network, talent and technology is an unstoppable force. I’m incredibly excited about what the future will bring.”
“Everyday, Yahoo creates content for our audiences in the subjects that matter most to them – news, fashion, beauty, travel, entertainment, sports and more. In less than a year since their founding, Yahoo’s Digital Magazines have quickly become leading digital and mobile content destinations, with our style & beauty, travel and parenting magazines ranked number one in their respective categories. We look forward to sharing their magazine content in a fresh new format every morning on Good Morning America,” said Kathy Savitt, CMO and Head of Media, Yahoo. “In addition, we are pleased to make Yahoo the ultimate destination for fans of hit ABC programming by providing them with special access to their favorite shows.”
“We’re happy that the fans of our shows will now be able to have access to them through Yahoo with this enhanced deal,” Paul Lee, president, ABC Entertainment Group.