7 Reasons Why ‘Guardians of Galaxy’ Blew Up the Box Office

In a sputtering summer, Disney and Marvel’s oddball space opera confounded the experts and electrified audiences

“Guardians of the Galaxy” shocked the analysts with its $94 million opening this weekend, about $20 million more than they had projected.

Disney and Marvel’s superhero space romp — devoid of the well-known characters like Thor, Captain America and Iron Man who made up the Avengers — posted the biggest August opening of all time. And it came in a summer that was in a major slump, running nearly 20 percent behind last summer’s record-breaking box office.

Also read: What’s Next After ‘Guardians of the Galaxy’: 11 More Offbeat Marvel Heroes Who Deserve Their Own Movies

How the heck did Peter “Star Lord” Quill and his rag-tag collection of space misfits pull off the season’s biggest stunner?

There were several factors:

Marvel Matters
The strength of the brand is undeniable and the massive opening for a film based on obscure characters few in the mainstream had ever heard of stands as testament to that.

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