Who knew an R-rated animated comedy could be so good at the box office?
Columbia and Annapurna’s “Sausage Party,” distributed by Sony, launched hot off the grill with $33.6 million.
Made on a relatively modest production budget of $19 million, the opening of the movie featuring Seth Rogen as a talking hot dog, is undoubtedly off to a great start.
Part of the film’s success is due in part to some behind-the-scenes teamwork, said Rory Bruer, president of worldwide distribution at Sony. “What the filmmakers brought really inspired the marketing team to do things really different — just like the film itself,” he told TheWrap on Sunday.