
Do you not get the hysteria over “Pokemon GO”? We got your back. As you click through this gallery of memes, we’ll explain what they mean and why they speak to the popularity of the game as a social and pop culture event. Because the appeal of “Pokemon GO” is as much in talking about it as it is actually playing it.

First and foremost, “Pokemon GO” is about taking funny pictures of Pokemon doing things in the very real place you are in. This is a great example of that: set some booze next to a Pokemon and act like its there to hang out and party with you.