20th Century Fox will begin streaming movies like “The Martian” in China through a deal with search giant Baidu’s subscription Internet video portal iQIYI, the companies said Wednesday.
Financial terms weren’t disclosed.
iQIYI will be the exclusive platform for Chinese subscribers to stream the studio’s theatrical releases on demand, as well as the first source for digital rentals. That means it will be the first Chinese online platform for Fox films like “The Martian” and “The Revenant,” as well as upcoming major releases.
iQIYI is among the top online video services in China. Along with Alibaba and LeTV, it’s among the big streaming operations, sometimes referred to as the Netflix of China — fitting for a subsidiary of Baidu, a search portal often referred to as China’s Google.